The campaign, from the Federal Health Office's Aids prevention section, features fencers and ice hockey players enthusiastically pursuing their sport.They've also got a nicely done website at http://www.stopaids.ch which includes the television spot (in MPEG and Quicktime formats), poster downloads, and other goodies. As a bonus, the site is available in four languages (English, French, German and Italian). This looks like a well done, honest and effective campaign. The one irritant is that the site is completely Flash-driven.
But there is one unexpected difference - all the players are stark naked.
The contrast of healthy flesh and sharp blades is supposed to hammer home the message "no action without protection".
Well, actually that's a minor irritant. What really ticks me off is that we'd never see anything that honest and effective coming out of a United States Federal agency.