Ed Schweppe (edschweppe) wrote,
Ed Schweppe

  • Mood:

Not every government is clueless

The Swiss Federal Office of Public Health has kicked off an interesting AIDS awareness campaign. From the BBC News story:
The campaign, from the Federal Health Office's Aids prevention section, features fencers and ice hockey players enthusiastically pursuing their sport.

But there is one unexpected difference - all the players are stark naked.

The contrast of healthy flesh and sharp blades is supposed to hammer home the message "no action without protection".
They've also got a nicely done website at http://www.stopaids.ch which includes the television spot (in MPEG and Quicktime formats), poster downloads, and other goodies. As a bonus, the site is available in four languages (English, French, German and Italian). This looks like a well done, honest and effective campaign. The one irritant is that the site is completely Flash-driven.

Well, actually that's a minor irritant. What really ticks me off is that we'd never see anything that honest and effective coming out of a United States Federal agency.
Tags: owl

  • Aloha, LiveJournal

    Everything's been copied over to my Dreamwidth account ( edschweppe), so this is it for the LiveJournal. Commenting will be disabled on the LJ…

  • Transferring from LJ

    Well, our Russian LiveJournal overlords have come up with new terms of service, which as near as I can tell mean I can't post anything political.…

  • Snowpocalypse Pie

    It's Pi day (3/14) and we've got a blizzard! Or at least warnings thereof: URGENT - WINTER WEATHER MESSAGE National Weather Service Taunton MA…

Comments for this post were disabled by the author