May 13th, 2006

me at star

Not every government is clueless

The Swiss Federal Office of Public Health has kicked off an interesting AIDS awareness campaign. From the BBC News story:
The campaign, from the Federal Health Office's Aids prevention section, features fencers and ice hockey players enthusiastically pursuing their sport.

But there is one unexpected difference - all the players are stark naked.

The contrast of healthy flesh and sharp blades is supposed to hammer home the message "no action without protection".
They've also got a nicely done website at http://www.stopaids.ch which includes the television spot (in MPEG and Quicktime formats), poster downloads, and other goodies. As a bonus, the site is available in four languages (English, French, German and Italian). This looks like a well done, honest and effective campaign. The one irritant is that the site is completely Flash-driven.

Well, actually that's a minor irritant. What really ticks me off is that we'd never see anything that honest and effective coming out of a United States Federal agency.
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