(Courtesy of the BBC; full article at http://news.bbc.co.uk/2/hi/south_asia/3934275.stm)
The Indian city of Varanasi is getting through around 600,000 condoms a day, but this is no population control exercise.
The weavers of the holy city, home to the world-famous Banarasi saris, have made the contraceptives a vital part of garment production.
The weaver rubs the condom on the loom's shuttle, which is softened by the lubricant thus making the process of weaving faster.
Somehow, I don't think that this is what the AIDS awareness folks mean by "better safe then sari".